Intellectual Outputs

The definition of the Training Programme will begin with the involvement of key experts through national focus groups to analyse the current situation of the training offer in the 5 EU countries involved in the project. On the basis of the findings, the partnership experts will design the new training programme that will follow 3 dimensions: Cognitive, Operative and Behavioural.

Development of the OER (Open Education Resources) on the basis of the training programme referring to 5 macro areas: Digital Business Promotion and User Experience, eCommerce and International Marketplace; SEO (Search Engine Optimisation) and SEM (Search Engine Marketing); Digital PR in the global market, Conversational Marketing.

Training programme will be tested directly by course beneficiaries in their own companies under the guidance of partners’ referees. The analysis of the impact of OER set will cover different business areas: commercial channels, logistic channels, marketing and communication channels, legal aspects, payments system and organisational aspects.

Trainers will conduct Action Learning Sessions to the project target group made of 80 selected workers in the 5 partner countries teaching the techniques to elaborate a narrative text that could be used in the design, scripting and interpretating sketch-coms in typical situation of Conversational Digital Marketing relationship. Sketch-coms are realistic simulations of direct relationships with potential consumers and they could be useful to adapt interpersonal digital communication techniques to different socio-economic contexts, to apply problem solving and decision making techniques to overcome problems linked to the heterogeneity of customers needs or expectations.

Creation of a learning environment containing a range of Open Educational Resources for the development of digital internationalisation skills, synergies between the world of training and production and the creation of opportunities for the enhancement of dialogue on conversational digital marketing.